Wine club ideas. I’m forming a wine club in the fine wine shop I work in. What do you think of this?
April 23rd, 2010
Members receive:
A segmented wine bags that holds 6 bags, 5% off each time you fill it.
Access to the expertise of our fully qualified sommelier.
Monthly meetings focusing on rare varietals, quirky winemakers and up and coming wine regions.
Monthly newsletter, including alerts of price and availability of products.
Gift certificate for 20% off next purchase by e-mail, valid for 1 month from your birthday.
Advance notice of up-coming tastings, winemaker’s dinners and local wine and vine events.
Correction: wine bags holds 6 bottles.
I like the deli / butcher idea, since we are in a hotel I have access to the chef. Food pairings!!
Sounds great. Maybe find a butcher or deli owner or someone who could incorporate some meats and/or cheeses once in a while.
Are you going to call the club "Stop Your Wining?"
April 23rd, 2010 at 10:14 am
Sounds good.
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April 23rd, 2010 at 10:36 am
Fun idea. a great way to focus on wine from different regions. I go to a wine shop that only sells wines from New York State, for instance, and the variety is amazing. Also a good way to have meet and greets for your neighborhood. you probably already recognize several regulars, I recommend you run the idea by them, as they are your target market.
Good luck!
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April 23rd, 2010 at 10:50 am
That sounds good. I like a great wine. When we had the last wine party we had a guest speaker come in, and he did this trick with a bottle of champagne called "sabering". He took a sword ( yes a real sword ) and ran it down the neck of the bottle of champagne. the top of the bottle came off clean and it was the most impressive event of the evening.
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April 23rd, 2010 at 11:02 am
It sounds like a wonderful idea, and appealing to your customers. We have numerous wne shops in our area that do similar deals.
It sounds counterintuitive, but one additional thought is a benefit for those that make their own wine. I’m a member of the American Homebrewer’s Association (beer making), and there are restaurants and pubs that will offer discounts for card-carrying members.
By offering small discounts to them, you can increase foot traffic and inspire them to try different varieties in comparson to what they make; and you can upsell supply replenishments if you’re so inclined.
Otherwise, it sounds like a good program.
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April 23rd, 2010 at 11:43 am
Sounds great. Maybe find a butcher or deli owner or someone who could incorporate some meats and/or cheeses once in a while.
Are you going to call the club "Stop Your Wining?"
References :